There are many misconceptions about the worth of a website not only in terms of the cost one would buy or sell it for, but also when it comes to the marketing potential any particular domain or site may have.
Web ranking services such as those we can provide use a variety of factors to determine the actual worth of any website, including web ranking, daily traffic, ad revenue, the number and quality of the links pointing back to the site itself, as well as many other criteria that can prove to be important for the long term success of a website’s owner.
Web Ranking and the Actual Worth of a Website
Web rankings are considered to represent one of the most significant criteria when it comes to determining accurate website worth. Also referred to as web analytics or web measurement, these rankings are established by specific systems that use measurable factors which would affect traffic rates and online exposure.
Here are some of the main factors used in creating a more valid overview of website rankings:
- Page views – These represent the number of visits the website has recorded, whether they are the same ones returning for more information and insight or unique visitors who have only just learned about the site.
- Unique visitors – This is one of the most important factors that apply to virtually any type of site. Whether you own a simple blog, an online retail store or social membership sites, the number of unique visitors is often an essential statistic when it comes to determining both the site’s worth and actual traffic rating.
- Number of backlinks – The number of links pointing back to the site in question (also called backlinks) are used by many ranking systems across the web, including some of the most popular ones such as Google PageRank. Most webmasters are interested in building as many quality backlinks as possible, as these can improve both their sites’ ranking in SERPs and their ability to drive targeted traffic based on keywords people use in search engines.
- User sessions – Each website that offers some form of membership uses sessions to track when a user signs on for functional, statistical and security purposes. The number of each new session created can present valid information about a website’s true worth.
Different ranking systems, such as the Alexa, PageRank or Page Authority rankings use several, all or even more factors such as those presented above in order to establish the worth of a site in terms of its potential for bringing profit to the company or individual that owns it.
As a result, a service that would determine the monetary worth of a website uses algorithms that take these ratings into account, making it possible to create a complete picture of the site’s value based on the US dollar.
Assessing Your Site’s Value
The algorithms we use to determine the worth of a website stretch beyond taking into account the ratings provided by sources such as Alexa or PageRank. The domain name and extension of a site, the age of the domain, the number of high PR backlinks and many other criteria are also involved and often assessed separately for the purpose of determining website worth more accurately.
Domain appraisal is among the most significant methods of achieving this. The method represents an estimation of any online domain name’s value and sales price considering its current search engine rankings, daily web traffic and potential usability for various marketing and advertisement campaigns – mainly by converting the domain name itself into a valid trademark.
Also, you have to think about what you want to achieve with a certain site as a webmaster. For instance, just because one domain may have been used for years as a review and information source associated with a certain niche, it doesn’t mean that after you buy the domain you can use it with the same level of success as an online shop.
Sales and lead based metrics, for example, are very important for a site designed to make money. Through these services, any webmaster can find out exactly how many sales are completed via their storefronts and how many users are interested in content that can produce valid leads. You can even gain crucial information about your competitors by using these tools.
Assessing any website’s value can be a great way to gain insight on the niche you want your site to be a part of, which will help you determine your SEO and marketing campaign strategies in the long run. However, a more direct way of using the benefits that come with these tools is to actually build a better ranking and overall value for your own site.
Building a Higher Website Worth
Once you know a few of the factors that services designed to appraise a website’s worth would use, it becomes easy to set up a strategy for increasing the worth of your own site, whether you want to sell it or use it to gain popularity and sales exposure. Here are a few steps to consider:
- The first thing to do is to use web metrics, keyword and market research to learn about the value your site can gain in your niche by being associated with certain keywords and types of backlinks.
- Use a marketing campaign that includes building original, high quality onsite and offsite content, embedding keywords and links to your site to improve page rank, traffic rates and exposure.
- Do some additional research to find out exactly what criteria various search engine web ranking systems use, and try to modify your website so that it will rank high for as many of them as possible.
Even though it can take a while to implement all the changes required for improving your website’s overall authority and worth, the good news is you never have to wait long for the stats to appear so you can see the fruits of your success. In most cases, it won’t take more than a day or two to see exactly how much your efforts for improving your website have really paid off.